A brief history about SEO (Search Engine Optimization)

The process of affecting the visibility of a website or a webpage in search engine is referred to SEO (Search Engine Optimization). In mod-1990 the trend of Search Engine Optimization came into its early life, those days crawl and SPIDER were used to search and load the contents of the web page or a website. An industry analyst Danny Sullivan said "Search Engine Optimization came probably came into use in 1997".

It was May2^nd2007 when Jason Gambert attempted the trademark of SEO by convincing the Trademark Office Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service". By 2004 the leading search engine like Google, Bing and Yahoo came in highlight. Google was more preferred by user as its interface was easy to use and low space taking and fast loading. This companies like Google, Yahoo, Bing never disclosed the algorithm that they use for page ranking and the earlier theory of keyword manipulation was neglected after that the strategy for ranking page became a hard nut to crack. At this time there was a rapid development in SEO, on February 2011 Google implemented  a new system introducing "Panda Update" which started punishing the sites who's contents are not unique and whose content contained  many spamming links by not listing them in ranking by Google. There are lots of discoveries to be made in SEO yet, however many of them are discovered and are brought into uses.

SEO helps webpage/website to get better position in listing from search engines. SEO optimization is done in order to make your website or webpage search engine friendly and understandable.

Some of features of SEO:

1. Search Engine Optimization helps search engines understand you site well.
2. Search Engine Optimization helps users to get the exact content they are looking for.
3. Search Engine Optimization helps in gaining audience for your site.
4. Search Engine Optimization helps in internet marketing.
5. Search Engine Optimization helps in maintaining site health.
6. Search Engine Optimization helps users or readers to gain knowledge of your content or site when s/he views the indexed pages in search engine.
7. Search Engine Optimization helps in customization and optimization of images.
8. Search Engine Optimization helps in verifying your website.