Tactics used in SEO for fluent changes in today's world

While to talk about tactic for SEO, there are leading organizations who does SEO and grantees for best out comes. Though there are some criteria you should always remember and there are some questionnaire that you should make if you are going to hand over your website's SEO job for these trending companies.

Handing SEO to trending companies

Now to move on our topic about tactics used for SEO, we have two theories in it.

White Hat SEO : 

This is a part of good design and quality information, this tactic has following features:

1. It is by the guideline of search engine.
2. No involvement of deceptions.
3. The highlighted stuff in indexing of search engine and the stuff that user sees are same it ensures that.
4. Here sites are created for users and for informative purpose but not for spamming indexing of web search engines.
5. These mostly are practice of good quality web pages and sites.

Black Hat SEO :  

This is a part of bad quality information and spamming, this tactic has some of these features:

1. The redirection of the content is different from what user sees in search engine indexing.
2. Mirror websites hosting multiple websites with same contents but different links.
3. Copying sites and manipulating users.
4. Keyword stuffing by misplacing the keywords within the page for more keyword count by web search engines.