Google webmaster and analytic for seo

Google Web Master For SEO

Google is one of the the leading company in internet and its search engine is used most widely around world. Google provides webmaster tools for generating site report and maintaining you site. 

Google webmaster facilities you with following feature:

1. Site Dashboard:  This provides the summery of your site or page.
   
2. Search Appearance: This helps by providing the summary about your website or web page search appearance. It also provides you the details of site links and the HTML improvement you should make on your site.
   
3. Search Traffic: It provides you the traffic that visits you site in regular and the traffic that are searching relevant keywords.
   
4. Google Index: It shows your links and pages and where they are ranked in Google index.
   
5. Crawl: This provides you the information about crawling and how deep Google has dug your site and took the summary of links and documents.
   
6. Security Issue: It provides you with issues that you might have or you are having with security features.

Using these listed features you can very well keep an eye in your website. Particularly this tool in Search Engine Optimization has revolutionized the Search Engine Optimization trends. Beside thee there are also various tools and tabs that you can find in webmaster tool provided by Google that helps you maintain and smooth function your web sites.

1. This tools helps you be informed about Site health , from this section you can keep an eye on your website and its health, how well optimized is your site and what are the errors that are not being seen by you but crawlers are finding, etc. can be very well optimized
2. This Optimization of Anchors can be made easy by checking all your hyperlinks and anchor tags using webmaster tool. The more optimized your anchors are the more friendly and genuine your website it.
3. Sitemap Submission is a vital thing while you come in ground for Search Engine Optimization, if a site map is not submitted in Google Web Master tool you wont be provided by many information like queries that are made and redirected to your page/ websites, users organic searches and etc.
4. Google Webmaster keeps you alert about errors you have in your site with details and probably thee errors are URL Structure , Site Navigation etc.

Now, as we all have known how precise and important and handy is Google Webmaster tool and its potentials that helps us optimizing our site and making them healthy . I would like to move forward to  next section 

Google Analytic

For the purpose of ease and proficient Search Engine Optimization there are lots of tools that can be found over internet, among them Google Analytic is  outrageous and outstanding. Being easy to use and user friendly any one who hung with this tool for about an hour can understand 67% of the functionality  and methods to use them.

 Google analytic provides you with following features:

1. It provides you with Demographics
2. It provides you with Audience Overview
3. You can do Cohort Analysis
4. It provides you the Real-Time from where you can view real time traffic to the site.

Beside them you are also facilitated with other tools that will certainly help you watch over your users visits, ages of the users, gender, traffic source, etc.

If you are into this optimization job and want to track and make it easy for yourself I personally along with almost 80% web masters would recommend you into these tools by Google that are so friendly and handy for even a starter to them. Not only its recommended but  Google is one of the the leading company in internet and its search engine is used most widely around world, so why follow others when you have Google.

SEO Content Submission, the key points that should be remembered while submitting your contents for SEO

There are some key points that you should not forget while the process of Content submission.. Following them you will meet the purpose of both  your targeted audience and search engines crawlers.

1. Your articles should be original and information rich so it can provide more reliable information to it's readers.
2. Content should be keyword rich but not more till the point of keyword stuffing.
3. The average length of articles should be between 500 and 700 sometimes it can also be less.
4. Providing  unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
5. Writing subheadings, bullets and numbering to articles make it presentable and easy to read for potential customers.

Both Google and Bing recommend that you set-up Webmaster accounts with them as they are the most used search engines world wide. Doing so allows them to communicate to you any problems with, or recommendations for, your website. Whilst you should therefore be setting up these accounts with them at some point, doing it straight after creating your site is equivalent to submitting your website to them. Some of the options and tools within both Webmaster Tools accounts may seem complicated; however, you don’t need to concern yourself with those if you don’t want to. Simply setting up the accounts and linking them to your website is sufficient for getting instantly included in their search results.

A brief history about SEO (Search Engine Optimization)

The process of affecting the visibility of a website or a webpage in search engine is referred to SEO (Search Engine Optimization). In mod-1990 the trend of Search Engine Optimization came into its early life, those days crawl and SPIDER were used to search and load the contents of the web page or a website. An industry analyst Danny Sullivan said "Search Engine Optimization came probably came into use in 1997".

It was May2^nd2007 when Jason Gambert attempted the trademark of SEO by convincing the Trademark Office Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service". By 2004 the leading search engine like Google, Bing and Yahoo came in highlight. Google was more preferred by user as its interface was easy to use and low space taking and fast loading. This companies like Google, Yahoo, Bing never disclosed the algorithm that they use for page ranking and the earlier theory of keyword manipulation was neglected after that the strategy for ranking page became a hard nut to crack. At this time there was a rapid development in SEO, on February 2011 Google implemented  a new system introducing "Panda Update" which started punishing the sites who's contents are not unique and whose content contained  many spamming links by not listing them in ranking by Google. There are lots of discoveries to be made in SEO yet, however many of them are discovered and are brought into uses.

SEO helps webpage/website to get better position in listing from search engines. SEO optimization is done in order to make your website or webpage search engine friendly and understandable.

Some of features of SEO:

1. Search Engine Optimization helps search engines understand you site well.
2. Search Engine Optimization helps users to get the exact content they are looking for.
3. Search Engine Optimization helps in gaining audience for your site.
4. Search Engine Optimization helps in internet marketing.
5. Search Engine Optimization helps in maintaining site health.
6. Search Engine Optimization helps users or readers to gain knowledge of your content or site when s/he views the indexed pages in search engine.
7. Search Engine Optimization helps in customization and optimization of images.
8. Search Engine Optimization helps in verifying your website.

site health and its importance for your website to be search engine friendly and SEO

Site health check gets you ensured that your website is healthy enough; it generates an intensive report full of useful tips and recommendations for improvement that should be made for your website. It helps you know if you have some of the duplicate contents in your site, it checks if  your links and documents are functioning well, and check for all your source files are well optimized, etc.

For site health improvements here are some guidelines that can be followed,

1. Optimize and compress your Cascading Style Sheet (CSS) files and JavaScript  files as much as possible and compress it before uploading it to server, unused codes from these files should be removed for better site health.Hence, compressing these files and using only utilized codes are vital.
2. Never user unfriendly links with underscores or spaces, hyperlinks or url’s must always be separated with hyphens"-" and they should be user and search engine readable and friendly. 
3. Source folders, files and documents should be made easily and fast available to improve the loading time.
4. Images should be optimized and well defined along with anchors and other content so it can be understood if in case the image doesn't loads.
5. Continuously check for any improvements that you should make in Google analytic and webmaster tool and make it a follow up check every week.

Things to know before you make your site live for Search Engine Optimization

Websites should be verified and fixed before bringing them live. While designing or developing websites you uses HTML and other dynamic languages, let us neglect server side scripts   but HTML has a vital impact in your ranking. As HTML is used for the user interface and they might not be in standard and many browsers do not complain against this issue but "What’s wrong is always wrong". Therefore HTML syntax is vital, many SEO experts and SEO companies are also known about this issue and they verify their task with W3C standard before bringing them live.

 There are various reasons to verify our websites before hosting it over the internet and below are some of the peak points for explaining why it should be done:

1      Quality of webpage depends on the written protocol and standard that you follow, moreover webpage should be syntactically correct at the time when it is written and should pass all the quality gates and be attested twice before it’s brought live.

2       While search engine crawls for your web page content, it might get confused if HTML tags aren’t in proper standard and protocol now if it is so then indexing cannot be in efficient and impacting manner.

3       Many HTML tags might be used while we code webpage’s and there might be some tags that are depreciated to which many of the search engines don’t support them. Hence, validation is important before bringing them live.

What is W3C Compliance?

World Wide Web Consortium (W3C) has provided guidelines and these standards should be followed while coding websites, webpage and documents. Below are some rules  by W3C described in short,

Rules for W3C Compliance

1.       Use XHTML declaration statements to start every XHTML page as follows:

                   <! DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 strict//EN” “DTD/xhtml- strict.dtd”> 

2.       Every tag must be closed.

3.       The head and body tags are now mandatory.

4.       Empty tags get a terminating slash. An empty tag is a tag that doesn’t require an end tag.Example include <br> and <hr> therefore now,

 <BR> is now <br/>   
 <HR> is now <hr/>   
 <IMG SRC=”--”> is now <img src=”--”/>

5.       The <pre> tag should not contain: img, object, big, small, sub, or sup.

6.       Any use of CSS should be in all lower- case letters. Example: #body{ background-color:red } instead of Body{Background-Color:red}

7.       All tags must be lower-case these doesn’t apply to attributes only tags.

 <FONT color=”#ffffcc”> This is invalid    
 <font color=”#ffffcc”> This is valid    
 <font color=”#FFFCC”> This is valid  

8.       All the attributes values should be included inside the double quotes.

9.       Tags should not be nested.

 <b><i> Text</b></i> This is invalid.   
 <b><i> Text</i></b> This is valid.

10.   The <pre> tag should not contain: img, object, big, small, sub, or sup.

11.   One <form> tag should not be inside another <form> tag.

12.   Any use of CSS should use all lower- case letters.

Hiring SEO company, SEO expert or SEO consultant

When you are tired doing Search Engine Optimization and still your website is not showing up at a good place in the index of Google, Bing and Yahoo then your potential customers may not know even you exist. Better search engine visibility can be critical while boosting the views or visits of the website, you at this time is in serious need of a Search Engine expert.

Now, when you go to SEO consultants you might wonder how I can be sure that this is it, this consultant or expert will get me go in web and rank me the best indexing position I deserve from search engines. Well, the questions I prepared will somehow help you evaluate the consultant or experts capability to carry out your job.

 Questions you should ask before handing and trusting any of consultant and expert for your SEO job:

 How will you improve my search engine ranking in their respective index pages?

For this question you need to make sure the candidate proposal includes an initial technical review for your website or of your website to uproot any problems that could ever effect by lowering your search engine ranking, that includes broken links and error pages. The expert or the consultant should also provide you with "on page" optimization, this is a process to make your website more search engine friendly as possible.

May I have a list of current and past clients that you have worked for or served?

This would be the second question that you put forward to your consultant or expert, it can help you to review the effectiveness of their work and strategy of their work.

Can you guarantee my website will achieve a number-one raking on Google, Bing and Yahoo?

Now, if the reply is yes then its sure your are being fooled! No one either an expert/consultant or even Google and Bing guarantee that your website will be in First rank after the SEO task is over with your content.

Do you adhere/formulate to search engines’ webmaster guidelines?

The protocols and rules are the most so you want the consultant or an expert who adheres and who strictly abides by the Google’s publicly posted webmaster best practice. This specifically prohibit 12 common SEO tricks which includes automatically generating spam  content and adding bogus hidden texts.

Are you experienced at improving local search results?

If websites are optimized for Local SEO then it should appear when someone nearby is searching for keywords which are relevant to your website business.

Will you share with me all changes you make to my site?

It is important to know exactly what adjustments the consultant or an expert has planned to make and on how web pages may will those changes flow. If you would like the candidate to get your permission before accessing and altering your website or document codes, you should ask this. Asking if the expert or consultant will use existing HTML code or modify the existing ones?

How do you measure the success of your SEO campaigns?

Those experts and consultants should have maximum experience in the use of Google Analytics to track your improvements and good will of your website search engine ranking and indexing. It includes tracking of number of links  from other websites driving traffic to your site, the kind of keywords searchers use to find your site and much more.

How will you communicate and how often?

Ask SEO experts or  consultants if the candidate prefers to talk in person or via phone, Viber, texting or email whatever means they prefers.

What are yours fees and payment terms?

SEO projects  based payment are common  and are contract projects ranged between $1000 and $7000 according to Moz’s 2011 pricing survey of more than 600 SEO firms.

Optimizing Anchors for SEO

Anchor are texts that are visible character that a hyperlink display while linking to another document or web page  location in World Wide Web.  Search engines see these texts and determine the content of the hyperlink. Therefore anchor text plays a vital role in Search Engine Optimization. Here is a basic example for best practice with anchor text:

Assume you are writing a document about SEO and you put a hyperlink in it now you get to choose anchor text, assume your hyperlink

was http://nirajanghimireyworkshop.blogspot.com/search/label/seo you can put any anchor text there.

You can put something like "more about SEO on this blog", here putting   "more about SEO in follow tutorials" expand its relevant and  this helps search engine to understand what content is there within the hyperlink and similarly other writer might also put their anchor text "learn SEO in  this blog" or something like that , this makes many pages links to this blog with rite keyword and your document gets a plus point and a ranked place while indexing in search engine index page.

Example: 

SEO

Sitemap submission to web-crawler for SEO

A  Sitemap is an XML file that is full of your individual webpage’s URLs which hlps search engine crawlers to read the contents of your site easily.This sitemap file should be easily determine in your site in order to search engine crawlers to accident upon it. Sitemap is usually generated for the purpose of allowing the search engine crawlers follow the links to all your individual webpages and documents.Thus, sitemap is used to explain your web site’s central content themes and also to display both search engine and visitors where to find information on your site. 

How does a good sitemap helps you?

1. Sitemap displays a quick, easy-to-follow overview of your site.
2. It offers a pathway for the search engine robots to monitor and find contents relevant to search phrase in your site.
3. It offers text links to every page of your site.
4. Sitemap Quickly displays visitors how to get and where they need to go for their search queries.
5. Sitemap also helps by making use of important keywords phrases.

However there are a lot of advantages of sitemap while SEO.

Here I have a simple example of sitemap for all images description in the site.

XML File (sitemap_image.xml)

 <url>  
 <location>http://www.example.com/myhomepage </location>  
 <lastmod>2015-02-16</lastmod>  
 <image:image>  
 <image:location>  
 http://www.example.com/images/myfirstimage.gif  
 </image:location>  
 </image:image>  
 <image:image>  
 <image:location>  
 http://www.example.com/images/mysecondimage.gif  
 </image:location>  
 </image:image>  
 </url>  

This provides data on site,images and the page locations of these images for making crawlers of search engine easy to find your image contents and their relevant links in your site and get them displayed in their respective indexing.

Breadcrumbs introduction and brief for SEO

The section inside the website or a web page that helps user to understand their exact location within the site are breadcrumbs, they appear close to the top of the page. Breadcrumbs are extremely helpful to users in large scale websites like eCommerce or articles achieve where they will refer to these breadcrumbs and assure they are at right place where they needed to be.

They are graphical control element used for navigation purpose in user interface; it allows user and visitors to track their state or location with current document or application. Below is a sample example about breadcrumb.

Breadcrumb

Now if to talk about above picture, any of us can say the navigation way for the page that is shown in example. In it "Home" and "Actress"  are clickable links that a user can click on and get navigated to respective pages. Let us see a few more description in this topic, Here I have presented the graphical demonstration for easy understanding.

Being very easily understandable and navigation able, breadcrumb are very vita while SEO. As SEO is done for making site user friendly and search engine friendly. 

Website Seo

 Whenever you give a search parameter in a search engine and hit 'enter' you get a list of web results that contain that search parameter term. Users normally  visit websites that are at the top of this indexing as they perceive those to be more relevant and accurate to their query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). Hence, SEO means to Search Engine Optimization; it is the process of affecting the visibility of a website or a web page in search engines or search engine indexing.

Now,  Search Engine Optimization is a technique which helps search engines to find and rank your web site  or web content higher than the millions of other sites in response to a search query or a search parameter given to a search engine. There are many factors that effects website SEO lets read more about this.



The first factor is Domain, let us start with website/domain name. The shorter, sweeter and catchy the name of your site is , the more remembered it will be and the more visitors will visit back and these visitors are called recurring  visitors. Before going any further about domain names i would like to clear the concept of domain and their types here.

There are two type of Domains. One is Root Domains and another is Sub Domains.

 Root Domains is top level order of a domain.Example : www.example.org or www. example.moz.com are the example of Root Domain. Now Sub Domains is third level order of domain. The flourishing two most common Sub Domain choice are : http://www.example.com. (www is the sub domain) and http://example.com. (no sub domain).

Domain Name Memorability: To select the domain name, there are a lot of criteria. Among them, some of the important are; you should make the name short,  they should be easy to remember, and easy to type into the browser which play the vital role for SEO.

Keyword-rich Domain: There are two-folds benifit of keyword rich domain:
 The first is, domain name itself is a ranking factor.
The  second thing is, domain name is the text that other internet user will use as anchor text when linking. Since keywords in anchor text are an significant ranking factor this is a vital component for SEO.


Hyphens: Hyphens not underscores plays a vital role in  SEO. Your Domain name must be simple and short and easy to remember and if can sweeter. If your domain name is more than 1 words, you may want to separate the words with hyphen for readability and understanding. But more than one hyphen should not be used in a domain name as it seems little messy with it.

Non-.com Top-Level Domains (TLDs): While registering a domain , webmasters will be given the option to buy additional TLDs. To maximize the direct traffic to a domain, it is forcefully recommend that webmasters should buy domain of .com (commercial) if available. If purchased low quality TLDs in order to increasing traffic it directly impacts  the SEO protocol.

Sub domains or Sub-folders: Search engines save different metrics for domain than the sub domains. So it is important and recommended that webmasters place blogs in sub-folders rather than sub domains. (i.e. www.examples.com/blog rather than blog.example.com)


 Domain Registration Length: The time span of your domain registration should be atleast 6 month. However this is not so important factor but it does effect somehow in SEO. Be sure you get a domain registered before putting on your web project or site live in my personal view if could than before a month or five.

The second factor is,  following the schema while building up your site. I have an example where you will get to know about schema more properly.

 <body>  
 <h1> This is schema example</h1>  
 <img src="../image/abc.png" alt="logo" />  
 <h2> this is a sub heading </h2>  
 <h2>here we will see how to place content in right format and order for SEO </h2>  
 <a href="http://www.nirajanghimirey.blogspot.com" title="followtutorials"> FT </a>  
 </body> 

In the above example  we can see  "<h1>" tag is used for once and is not repeated but "<h2>" tag is repeated, since "<h1>" tag being the primary tag cannot be used more than once but "<h2>" is secondary and can be used often as per schema. Inside "<img src="../image/abc.png" alt="logo"/>" the alt is used for making search engine understand about the information of image and it will be even more optimized if used lesser resolution picture and if we have defined its dimension (i.e. height and width). On last line for hyperlink  "<a href="http://www.nirajanghimirey.blogspot.com/" title="followtutorials">" a title is used for passing information about the link where the url redirects, for more information please visit schema.org


The third factor is, Site navigation is required to give information to the user for what is the content and where is he/she at current state inside site. Apart from that navigation also includes some legal and informative pieces of data and documents on a particular website.

CONSIDERATIONS THAT SHOULD BE MADE WHILE OPTIMIZING FOR SEARCH ENGINES

1. Putting privacy policy or copy write in site footer .
2. Including a brief about yourself or your company inside About Us page.
3. Including contact information inside Contact Us page.
4. Letting user track or see where is s/he  currently in your site using breadcrumbs which are very viral these days.
5. Categorizing and shortening of url’s  and trying them to make more understandable and memorable by users.

Accordingly there are many factors for "website SEO", please follow how to SEO your site.  This blog posts might be helpful to you.

URL structures and its impact in SEO

URL is a readable text which was designed to replace the IP Address (IP Numbers) that computer use to communicate with server and get into a specified place or an address. URL also identifies the file structure of the given website. 

Guidelines to follow while working with URL :

1. Making the URL as possible as short and understandable.
2. Using hyphens instead of underscore and other stuffs.
3. Using parameters should be avoided and if used then must be kept low as possible, like two or less than it.

The URL demonstrates the search engine and visitors what the content likely is, so keeping URL relevant and accurate to the content provides higher chance in ranking top or atleast at a better place. Now lets us see the example below, where we have briefly explained it comparing two urls:

URL:http://example.com/product/iphone-5s.html

Seeing this URL a user can easily say it is a ecommerce website with a product review and product name is iphone-5s. It is simple to understand and it has more SEO friendly URL.

URL: http://example.com/2013-05-08/69i57j0l5.3166j0j4&sourceid=iphone+5s+review&start=90.html

               This URL is very messy and neither a search engine nor an user can understand it well, and this URL’s end in the last page of search engine index. If shown a little early, then also a user thinks twice before clicking the link as he has no idea where might the page land him to.

There are five tips to achieve an SEO-friendly site URL structure

Combine your www and the non-www domain versions: According to rule, there are two major versions of your domain indexed in the search engines, one is www and another is non-www version. These can be combine in more than one way.MostlySEOs use the 301 redirectto point one version (www) of their site to the other (non-www) or vice versa.In another way (if you can’t do a redirect), you can identify your preferred version in Google Webmaster Tools in Configuration >> Settings >> Preferred Domain. But there is some drawback: This takes care of Google only. This option is restricted to root domains only.

Avoid dynamic and relative URLs: Depending on your CMS, the URL may be like this one www.example.com/item-name (good) or www.example.com/?item-id=123 (not good).

Search engines have no problem with either variation, but for definite reason’s better to use static (good) URLs rather than dynamic (not good) ones. Because, static URLs contain your keywords and are more user-friendly.

Create an XML Sitemap: XML Sitemap is the list of your site's URLs that you submit to the search engines. XML Sitemap helps search engines to find your site's more easily and use sitemap as a reference when choosing canonical URLs on your site.

Close off irrelevant pages with robots.txt: Some page having most sensitive information, must be hidden from the search engines like 'Terms and conditions' page.

So robotx.txt file contains instructions for the search engine as to what pages your site should be ignored during the crawl.

Specify canonical URLs using a special tag: To highlight canonical URLS on your site is done by using the canonical tag. Canonical tag is applied only with the purpose of helping search engine. For navigate of site pages, use redirects and for paginated content employ rel="next" and rel="prev" tags in most cases.

Example:

<link rel="canonical" href=http://www.example.com/index/content?id=234" />

Concealed

Tactics used in SEO for fluent changes in today's world

While to talk about tactic for SEO, there are leading organizations who does SEO and grantees for best out comes. Though there are some criteria you should always remember and there are some questionnaire that you should make if you are going to hand over your website's SEO job for these trending companies.

Handing SEO to trending companies

Now to move on our topic about tactics used for SEO, we have two theories in it.

White Hat SEO : 

This is a part of good design and quality information, this tactic has following features:

1. It is by the guideline of search engine.
2. No involvement of deceptions.
3. The highlighted stuff in indexing of search engine and the stuff that user sees are same it ensures that.
4. Here sites are created for users and for informative purpose but not for spamming indexing of web search engines.
5. These mostly are practice of good quality web pages and sites.

Black Hat SEO :  

This is a part of bad quality information and spamming, this tactic has some of these features:

1. The redirection of the content is different from what user sees in search engine indexing.
2. Mirror websites hosting multiple websites with same contents but different links.
3. Copying sites and manipulating users.
4. Keyword stuffing by misplacing the keywords within the page for more keyword count by web search engines.

DO'es and Don'ts while handing SEO to today's trending organisations

Search Engine Optimization is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query or a search string provided by a user or more . Thus, SEO helps you get organic traffic from search engines and other fields.

In today's world people are getting crazy for traffic they can acquire from over internet. These traffics are sources of incomes and they can also be called as revenue generating source. many companies and personal web sites are trying to get their position in first page of indexing by a search engine. To explain the topic more briefly I would like to clear some of the important facts that one should particularly know before handing your  web property to get SEO.

If you are intending or thinking to hand over your web property for SEO to some trending organisation who is thought to be most renowned Search Engine Optimizer in your plac/locality please put some of this questions to them before handing it.

1. After you optimize my property will it be indexed in No. 1 on any search engine?
2. Are you sure you can guarantee me my property will if not come in No.1 it shall be listed in first 3 indexes?

And my fellow readers if the representative answers you convincingly "YES" then rush back and get going. Let me tell you why !!!

Google these days is the most used engine for search by almost 90% users in internet, and you know what???? Google says they also can't rank you in No.1 in their own index if they optimize your site. Now. think you were to invest a bundle of thousands dollar for something that is even not guaranteed by Google itself.

Funny ain't ya??

Now if you are trying hard to optimize your site yourself and using the tricks and tips from over internet please do not use the BLACK HAT tricks that definitely makes you a Zero.

I suggest think twice before you tend to hand your content to get optimized, research details and facts and only invest if it seems 200% ok to you. 

SEO and Site Navigation

Navigation refers to the contents and managing content with standard coding or design pattern is very necessary while SEO. Navigation's of web sites and pages should have every bit of information as  a web search engine requires those information for providing quality search contents to its users. Navigation helps a site for SEO essentially. Let us suppose you clicked a link and you find it messy and unreadable with % and & and other characters in it. Now ,would you be able to come back to that link again manually remembering it? ... Yes, you can’t and web search engines also neglects such links and rank

them lowest.

Site navigation is required to give information to the user for what is the content and where is he/she at current state inside site. Apart from that navigation also includes some legal and informative pieces of data and documents on a particular website. 

CONSIDERATIONS THAT SHOULD BE MADE WHILE OPTIMIZING FOR SEARCH ENGINES

1. Putting privacy policy or copy write in site footer .
2. Including a brief about yourself or your company inside About Us page.
3. Including contact information inside Contact Us page.
4. Letting user track or see where is s/he  currently in your site using breadcrumbs which are very viral these days.
5. Categorizing and shortening of url’s  and trying them to make more understandable and memorable by users.

Hence this way you can have your navigation optimized, apart from this please do follow the schema for more impact in SEO. A clean navigation system containing url and uri which is friendly to user and also understandable are preferred by search engines. Being understandable and friendly to user those url's  somehow also gets familiar and friendlier to search engine. 

[NOTE: PLEASE FOLLOW THE SCHEMA]

SEO (Follow Schema), what is schema main role in SEO?

Before getting any further in schema and following the schema while coding and creating a web site and or web application or pages I would like to brief a short about following schema. To make a delicious tea, you need to boil some water and put some sugar/tea leaf in it and then add milk finally. Suppose you put some sugar into a vessel and start heating it and add tea leaf to it and after a moment water in it. How would the tea taste? 

Awkward and Yuck ! ain't it the first method I wrote to make tea was nice indeed and it was nice and our tea was delicious because we followed the schema. Similar to that schema plays a vital role while working with offsite SEO.

We all know SEO content plays a vital role and we can call content as the king while optimiing for search engine. Content covers everything that you see in the site, it might be either text, graphics and redirection links to other website. Now if schema isn't followed to maintain these contents it exploits your indexing in search engines.

I have written a simple example(sample) that will ofcourse give you the idea about following the schema while SEO.

Example:

  <body>   
  <h1> This is schema example</h1>   
  <img src="../image/abc.png" alt="logo" />   
  <h2> this is a sub heading </h2>   
  <h2>here we will see how to place content in right format and order for SEO </h2>   
  <a href="http://www.nirajanghimirey.blogspot.com" title="followtutorials"> FT </a>   
  </body

In the above example  we can see  "<h1>" tag is used for once and is not repeated but "<h2>" tag is repeated, since "<h1>" tag being the primary tag cannot be used more than once but "<h2>" is secondary and can be used often as per schema. Inside "<img src="../image/abc.png" alt="logo"/>" the alt is used for making search engine understand about the information of image and it will be even more optimized if used lesser resolution picture and if we have defined its dimension (i.e. height and width). On last line for hyperlink  "<a href="http://www.nirajanghimirey.blogspot.com/" title="followtutorials">" a title is used for passing information about the link where the url redirects, for more information please visit schema.org

Website name / Domain name and SEO relation.

Search Engine Optimization can also be done via a domain name, the shorter, sweet and catchy the domain name or name of your site,  the more remembered it will be and the more visitors will visit back. Hence, getting a domain name for your site either it is a business or an informative is very essential.

There are two types of Domains first  Root Domains and another is Sub Domains.

Root Domains are top level order of a domain. These Domains are purchased from register. *.example.org or *.moz.com are the example of Root Domain. Whereas Sub –Domains are third level order of domain. Two most common Sub Domain choices: http://www.example.com.(www is the sub domain) and http://example.com. (no sub domain) .

There are few techniques and tips while registering a domain for how it should be considered and wisely choose.

1. Domain Name Memorability: While selecting the domain name, there are a lot of considerations. Among them we should make the name short, easy to remember, and easy to type into the browser which play the vital role for SEO.
2. Keyword-rich Domain:  Benefits of a keyword-rich domain is two-folds: first thing, domain name itself is a ranking factor. Second thingvis that  domain name is the text that other internet user will use as anchor text when linking. Since keywords in anchor text are an significant ranking factor.
3. Hyphens: Hyphens are vital for the SEO, Domain name must be simple and short and easy to remember. If your domain name is more than 1 words, you may want to separate the words with hyphen for readability. But more than one hyphen should not be used in a domain name.
4. Non-.com Top-Level Domains (TLDs): While registering for a domain name, webmasters will be given the option to buy additional TLDs. To maximize the direct traffic to a domain, it is forcefully recommend that webmasters should buy domain of .com (commercial) if available. If Webmasters purchase low quality TLDs in order to increasing traffic it directly impact to the SEO purpose.
5. Sub domains or Sub-folders: Every search engines saves different metrics for domain than they do for sub domains, so it is mostly recommended that webmasters place blogs in sub-folders rather than sub domains. (i.e. www.examples.com/blog rather than blog.example.com)

What exactly is SEO (search engine optimization) ?

SEO means to Search Engine Optimization; it is the process of affecting the visibility of a website or a web page in search engines or search engine indexing. Search Engine Optimization helps webpage/website to get better position in listing from search engines in their indexing. SEO optimization is done in order to make your website or webpage search engine friendly and understandable.

 Whenever you give a search parameter in a search engine and hit 'enter' you get a list of web results that contain that search parameter term. Users normally  visit websites that are at the top of this indexing as they perceive those to be more relevant and accurate to their query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).



 Search Engine Optimization is a technique which helps search engines to find and rank your web site  or web content higher than the millions of other sites in response to a search query or a search parameter given to a search engine. SEO, thus helps you get traffic from search engines and these traffics, this SEO section covers all the necessary information you need to know about Search Engine Optimization - what is SEO, how does it work and differences in the ranking criteria of major search engines.

Let us start with website/domain name. The shorter, sweeter and catchy the name of your site is , the more remembered it will be and the more visitors will visit back and these visitors are called recurring  visitors. Before going any further about domain names i would like to clear the concept of domain and their types here.

There are two type of Domains. One is Root Domains and another is Sub Domains.

 Root Domains is top level order of a domain.Example : www.example.org or www. example.moz.com are the example of Root Domain. Now Sub Domains is third level order of domain. The flourishing two most common Sub Domain choice are : http://www.example.com. (www is the sub domain) and http://example.com. (no sub domain).

Domain Name Memorability: To select the domain name, there are a lot of criteria. Among them, some of the important are; you should make the name short,  they should be easy to remember, and easy to type into the browser which play the vital role for SEO.

Keyword-rich Domain: There are two-folds benifit of keyword rich domain:
 The first is, domain name itself is a ranking factor.
The  second thing is, domain name is the text that other internet user will use as anchor text when linking. Since keywords in anchor text are an significant ranking factor this is a vital component for SEO.


Hyphens: Hyphens not underscores plays a vital role in  SEO. Your Domain name must be simple and short and easy to remember and if can sweeter. If your domain name is more than 1 words, you may want to separate the words with hyphen for readability and understanding. But more than one hyphen should not be used in a domain name as it seems little messy with it.

Non-.com Top-Level Domains (TLDs): While registering a domain , webmasters will be given the option to buy additional TLDs. To maximize the direct traffic to a domain, it is forcefully recommend that webmasters should buy domain of .com (commercial) if available. If purchased low quality TLDs in order to increasing traffic it directly impacts  the SEO protocol.

Sub domains or Sub-folders: Search engines save different metrics for domain than the sub domains. So it is important and recommended that webmasters place blogs in sub-folders rather than sub domains. (i.e. www.examples.com/blog rather than blog.example.com)


 Domain Registration Length: The time span of your domain registration should be atleast 6 month. However this is not so important factor but it does effect somehow in SEO. Be sure you get a domain registered before putting on your web project or site live in my personal view if could than before a month or five.