Tuesday, March 17, 2015

SEO and Site Navigation

Navigation refers to the contents and managing content with standard coding or design pattern is very necessary while SEO. Navigation's of web sites and pages should have every bit of information as  a web search engine requires those information for providing quality search contents to its users. Navigation helps a site for SEO essentially. Let us suppose you clicked a link and you find it messy and unreadable with % and & and other characters in it. Now ,would you be able to come back to that link again manually remembering it? ... Yes, you can’t and web search engines also neglects such links and rank
them lowest.

Site navigation is required to give information to the user for what is the content and where is he/she at current state inside site. Apart from that navigation also includes some legal and informative pieces of data and documents on a particular website. 

CONSIDERATIONS THAT SHOULD BE MADE WHILE OPTIMIZING FOR SEARCH ENGINES

  1. Putting privacy policy or copy write in site footer .
  2. Including a brief about yourself or your company inside About Us page.
  3. Including contact information inside Contact Us page.
  4. Letting user track or see where is s/he  currently in your site using breadcrumbs which are very viral these days.
  5. Categorizing and shortening of url’s  and trying them to make more understandable and memorable by users.


Hence this way you can have your navigation optimized, apart from this please do follow the schema for more impact in SEO. A clean navigation system containing url and uri which is friendly to user and also understandable are preferred by search engines. Being understandable and friendly to user those url's  somehow also gets familiar and friendlier to search engine. 



No comments:

Post a Comment