Whenever you give a search parameter in a search engine and hit 'enter' you get a list of web results that contain that search parameter term. Users normally visit websites that are at the top of this indexing as they perceive those to be more relevant and accurate to their query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). Hence, SEO means to Search Engine Optimization; it is the process of affecting the visibility of a website or a web page in search engines or search engine indexing.
Now, Search Engine Optimization is a technique which helps search engines to find and rank your web site or web content higher than the millions of other sites in response to a search query or a search parameter given to a search engine. There are many factors that effects website SEO lets read more about this.
The first factor is Domain, let us start with website/domain name. The shorter, sweeter and catchy the name of your site is , the more remembered it will be and the more visitors will visit back and these visitors are called recurring visitors. Before going any further about domain names i would like to clear the concept of domain and their types here.
There are two type of Domains. One is Root Domains and another is Sub Domains.
Root Domains is top level order of a domain.Example : www.example.org or www. example.moz.com are the example of Root Domain. Now Sub Domains is third level order of domain. The flourishing two most common Sub Domain choice are : http://www.example.com. (www is the sub domain) and http://example.com. (no sub domain).
Domain Name Memorability: To select the domain name, there are a lot of criteria. Among them, some of the important are; you should make the name short, they should be easy to remember, and easy to type into the browser which play the vital role for SEO.
Keyword-rich Domain: There are two-folds benifit of keyword rich domain:
The first is, domain name itself is a ranking factor.
The second thing is, domain name is the text that other internet user will use as anchor text when linking. Since keywords in anchor text are an significant ranking factor this is a vital component for SEO.
Hyphens: Hyphens not underscores plays a vital role in SEO. Your Domain name must be simple and short and easy to remember and if can sweeter. If your domain name is more than 1 words, you may want to separate the words with hyphen for readability and understanding. But more than one hyphen should not be used in a domain name as it seems little messy with it.
Non-.com Top-Level Domains (TLDs): While registering a domain , webmasters will be given the option to buy additional TLDs. To maximize the direct traffic to a domain, it is forcefully recommend that webmasters should buy domain of .com (commercial) if available. If purchased low quality TLDs in order to increasing traffic it directly impacts the SEO protocol.
Sub domains or Sub-folders: Search engines save different metrics for domain than the sub domains. So it is important and recommended that webmasters place blogs in sub-folders rather than sub domains. (i.e. www.examples.com/blog rather than blog.example.com)
Domain Registration Length: The time span of your domain registration should be atleast 6 month. However this is not so important factor but it does effect somehow in SEO. Be sure you get a domain registered before putting on your web project or site live in my personal view if could than before a month or five.
The second factor is, following the schema while building up your site. I have an example where you will get to know about schema more properly.
Now, Search Engine Optimization is a technique which helps search engines to find and rank your web site or web content higher than the millions of other sites in response to a search query or a search parameter given to a search engine. There are many factors that effects website SEO lets read more about this.
The first factor is Domain, let us start with website/domain name. The shorter, sweeter and catchy the name of your site is , the more remembered it will be and the more visitors will visit back and these visitors are called recurring visitors. Before going any further about domain names i would like to clear the concept of domain and their types here.
There are two type of Domains. One is Root Domains and another is Sub Domains.
Root Domains is top level order of a domain.Example : www.example.org or www. example.moz.com are the example of Root Domain. Now Sub Domains is third level order of domain. The flourishing two most common Sub Domain choice are : http://www.example.com. (www is the sub domain) and http://example.com. (no sub domain).
Domain Name Memorability: To select the domain name, there are a lot of criteria. Among them, some of the important are; you should make the name short, they should be easy to remember, and easy to type into the browser which play the vital role for SEO.
Keyword-rich Domain: There are two-folds benifit of keyword rich domain:
The first is, domain name itself is a ranking factor.
The second thing is, domain name is the text that other internet user will use as anchor text when linking. Since keywords in anchor text are an significant ranking factor this is a vital component for SEO.
Hyphens: Hyphens not underscores plays a vital role in SEO. Your Domain name must be simple and short and easy to remember and if can sweeter. If your domain name is more than 1 words, you may want to separate the words with hyphen for readability and understanding. But more than one hyphen should not be used in a domain name as it seems little messy with it.
Non-.com Top-Level Domains (TLDs): While registering a domain , webmasters will be given the option to buy additional TLDs. To maximize the direct traffic to a domain, it is forcefully recommend that webmasters should buy domain of .com (commercial) if available. If purchased low quality TLDs in order to increasing traffic it directly impacts the SEO protocol.
Sub domains or Sub-folders: Search engines save different metrics for domain than the sub domains. So it is important and recommended that webmasters place blogs in sub-folders rather than sub domains. (i.e. www.examples.com/blog rather than blog.example.com)
Domain Registration Length: The time span of your domain registration should be atleast 6 month. However this is not so important factor but it does effect somehow in SEO. Be sure you get a domain registered before putting on your web project or site live in my personal view if could than before a month or five.
The second factor is, following the schema while building up your site. I have an example where you will get to know about schema more properly.
<body>
<h1> This is schema example</h1>
<img src="../image/abc.png" alt="logo" />
<h2> this is a sub heading </h2>
<h2>here we will see how to place content in right format and order for SEO </h2>
<a href="http://www.nirajanghimirey.blogspot.com" title="followtutorials"> FT </a>
</body>
In the above example we can see "<h1>" tag is used for once and is not repeated but "<h2>" tag is repeated, since "<h1>" tag being the primary tag cannot be used more than once but "<h2>" is secondary and can be used often as per schema. Inside "<img src="../image/abc.png" alt="logo"/>" the alt is used for making search engine understand about the information of image and it will be even more optimized if used lesser resolution picture and if we have defined its dimension (i.e. height and width). On last line for hyperlink "<a href="http://www.nirajanghimirey.blogspot.com/" title="followtutorials">" a title is used for passing information about the link where the url redirects, for more information please visit schema.org
The third factor is, Site navigation is required to give information to the user for what is the content and where is he/she at current state inside site. Apart from that navigation also includes some legal and informative pieces of data and documents on a particular website.
Accordingly there are many factors for "website SEO", please follow how to SEO your site. This blog posts might be helpful to you.The third factor is, Site navigation is required to give information to the user for what is the content and where is he/she at current state inside site. Apart from that navigation also includes some legal and informative pieces of data and documents on a particular website.
CONSIDERATIONS THAT SHOULD BE MADE WHILE OPTIMIZING FOR SEARCH ENGINES
- Putting privacy policy or copy write in site footer .
- Including a brief about yourself or your company inside About Us page.
- Including contact information inside Contact Us page.
- Letting user track or see where is s/he currently in your site using breadcrumbs which are very viral these days.
- Categorizing and shortening of url’s and trying them to make more understandable and memorable by users.
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